About HortiTaal

HortiTaal is a specialist communication and translation agency providing services across the entire production and distribution chain in the contemporary agricultural and horticultural sector – from breeding to production and from retailer to consumer. We combine our translation expertise with wide-ranging knowledge of the industry and related fields and an in-depth understanding of the technical terminology used in it. Since founding our agency in 2006, we have worked with numerous leading companies in the green and agricultural sector.

Susanna Ruiter Bähler

At the ‘green heart’ of HortiTaal is founder and owner Susanna Ruiter Bähler. Born in Ticino, the Italian-speaking region of Switzerland, Susanna speaks no fewer than seven languages. For more than fifteen years she held various product management, marketing and sales positions at leading international plant breeding companies in Switzerland, the Netherlands and Germany. Texts produced by HortiTaal reflect her extensive knowledge and attention to detail. But there’s far more to understanding the industry than knowing the jargon. Through her close contacts in the horticultural sector, Susanna keeps up to date with the latest developments and guarantees that every text is tailored to the needs of its target audience.

Ruud Ruiter

As director, Ruud supports the HortiTaal team from his own company fond® family in business. He takes charge of HortiTaal’s business management and ensures behind the scenes that customers are served professionally and competently. Additionally, Ruud has more than earned his spurs in the international horticulture industry.

Stefan Sjoers Project Manager & Copywriter

Stefan’s job is to ensure that your order is processed smoothly and efficiently. With more than ten years’ experience in journalism and content marketing under his belt, Stefan has in-depth knowledge of all aspects of the Dutch language and puts his writing and editing skills to good use in all aspects of our work. He also speaks fluent English and German.

Global network of translators

HortiTaal works directly with a select number of freelance translators and copywriters. They all have an affinity with contemporary horticulture and agriculture and know the industry jargon like no other. To ensure that the translations we produce are of the highest quality, we only work with native speaker who live in the country where their mother tongue is spoken. You can count on our translators: they take pride in understanding your business!